Through Chile’s Cultural Donations Law, the I.O.I. is helping JUNTOS complete the financing of our upcoming feature film, inspired by the La Polar case.
“What relationship could be more natural between cinema, the audiovisual world, and the appreciation of vision, than a clinic dedicated to helping people see better?” reflects Daniel Hammer, general manager and co-founder —along with his brother Gabriel— of the Integral Ophthalmology Institute (I.O.I.). For him, both worlds share the same magic: the ability to transform the way we look at the world.
His bond with cinema dates back to childhood, when he secretly watched Taxi to Tobruk against his parents’ wishes, and continued through an adolescence marked by long hours at Cine Normandie. Over time, that passion took shape in concrete projects, such as the production company 5 Minutos Films and his involvement in films like Las Analfabetas (2013), Ilusiones Ópticas (2009) and La Práctica (2023).
Today, that passion has led to a long-term donation agreement, which includes our film Que Se Acabe Todo, inspired by the high-profile La Polar case and directed by Moisés Sepúlveda. For Daniel, supporting cinema is an act that combines love for art with an entrepreneurial vision: “With the Cultural Donations Law, beyond fostering art, this can even generate a return for the company that contributes; because in addition to helping the film exist, it also gives us visibility.”
This agreement marks the beginning of a new relationship between JUNTOS and the Integral Ophthalmology Institute, an alliance that directly connects the mission of improving vision with cinema’s power to open new ways of seeing. A convergence that not only supports the making of a film, but also paves the way for collaboration between health, culture, and the way we perceive the world.