It sounds like the beginning of a joke: an ophthalmologist and a soil mechanics engineer walk into a film production company. But that is the reality behind the contributions that made filming Que Se Acabe Todo possible.
For Daniel Hammer, general manager of the Instituto Oftalmológico Integral (IOI), the connection was clear. “Our focus is vision. What more direct relationship could exist than a clinic that helps you see better and an art form that is appreciated with the eyes?” he suggests. His faith in the team is not new: Hammer was already there when no one else was looking, supporting Moisés Sepúlveda’s debut film, Las Analfabetas. This time, he doubles down with a clear logic: “With the Cultural Donations Law, this not only promotes art but also generates a return. Besides helping the film exist, it gives us visibility.”
His alliance with JUNTOS goes beyond traditional sponsorship. A cinephile shaped in the seats of the Cine Arte Normandie, Hammer compares medicine to film projection: “Watching my brother operate on a cataract and seeing that person see again in 20 minutes was magic to me. Cinema works the same way: you need absolute professionalism to create that visual magic.”
On the other hand is Felipe Cabello, partner and founder of Cabello & Asociados, a company dedicated to soil mechanics engineering. He has known Pancho Hervé for years, witnessing his career since he began making films. That personal trust opened the doors for investment in the movie.
The financial thriller resonates with his professional ethics. In his field, if someone cheats, people die; in the film’s plot, if the system lies, social trust collapses. For the engineer, putting capital here is an act of coherence: “Investing here is a way of stating that we support a necessary story.”
Both Hammer and Cabello break the myth that culture is an expense for private companies. Whether through the Cultural Donations Law or direct investment, both demonstrate that the contribution is not only financial, but deeply rooted in values.