The publicist and screenwriter takes on the challenge of raising private funds and expanding the production company’s digital frontier. His arrival not only reactivates creative writing for a Saturday Night Live-style format for JUNTOS Elenco, but also seals a commercial perspective inevitably driven by entertainment.
The final piece to fit into the JUNTOS puzzle does not come from traditional film business schools, and therein lies his advantage. Andrés Telias joins the production company as Private Financing Executive.
A publicist by profession, former television screenwriter, and owner of a chameleon-like resume that ranges from working at Disney World to designing luxury tourism experiences in Chile, Telias lands with an assignment as ambitious as it is urgent: connecting national cinema with brands and boosting a digital content ecosystem.
Following an interview with the partners at JUNTOS, Andrés joined the team, drawn by a business strategy unusual in the local market: a model where the actors themselves are directly and actively involved in the executive production of feature films.
“I found it super interesting because it combined exactly several things I had done in my career, and besides, I wanted to get back into the audiovisual world,” Andrés explains.
Entertainment as the Sole Core Objective
Andrés’s path to JUNTOS bypasses conventional linear tracks. In his background, his first job for Mickey Mouse’s empire in the United States coexists without compromise, a brutal school that taught him the secrets of customer service and that relentless maxim that “entertainment is money”, alongside a golden decade as a telenovela screenwriter for Canal 13 and TVN. From his pen came the dramatic twists and characters of titles that shaped local pop culture, such as Gatas y Tuercas, Lola, and Los Ángeles de Estela. To this, he adds culinary management and a stint in premium tourism marketing for Explora Hotels and B Elite.
Although in his youth he defined himself as a “movie buff” who went to theaters at least twice a week, time forced him to turn his attention toward the digital ecosystem: new platforms, social media dynamics, and the phenomenon of influencer marketing. Yet, it is precisely this hybrid assembly that JUNTOS needed to structure its new corporate and commercial content proposal.
In practice, Andrés’s day-to-day is split into two fronts. The first is the pursuit of private financing for the house’s film projects, executed through strategic meetings with brands from various sectors looking to associate their names with culture.
The second is the expansive development of JUNTOS Elenco, the digital arm of the production company that brings together A-list acting figures such as María Gracia Omegna and Magdalena Müller. Managing this space brought an unexpected plot twist for the executive himself: sitting down to write fiction once again.
His current role involves creating comedic content under a format openly inspired by the sketch dynamics of Saturday Night Live, designed for distribution and viral reach on social media over the coming months. “I hadn’t written a script in years. It has been very fun and rewarding because people laugh, at least here in the office; one’s sense of humor is still sharp,” the executive confesses.
Settled into the JUNTOS office, Andrés concludes by highlighting the company’s flat structure: “I have loved the team; there’s a great work environment, everyone for everyone. There is super positive leadership, it’s a place that makes you look forward to coming to work.”