From Santiago to Madrid’s Matadero, JUNTOS joined the conversation on the future of Ibero-American series, exploring the craft of keeping a story alive from the first draft to the final frame.
Between coffees, cañas and tapas, Moisés Sepúlveda and Francisco Hervé, founding partners of JUNTOS, took part in the Showrunners Workshop at Iberseries & Platino Industria, one of the most important audiovisual markets in the Ibero-American region.
Over four days at the Matadero, a cultural center seemingly designed for chance encounters, the twelve selected projects from across Ibero-America shared experiences, presented their series, and connected with executives, producers, and screenwriters from every corner of the region. Among them was Culpables Inocentes, the series currently in development at JUNTOS.
The story follows a lawyer who seeks people willing to plead guilty to crimes committed by others, a premise as dangerous as it is fascinating, delving into the cracks of the justice system and the many forms of justice that coexist in society.
“The workshop was a great opportunity to understand how the figure of the showrunner is conceived in other countries and to contrast it with our own experience,” says Moisés. “In Chile, that role barely exists, because most series are financed through public funds. But with the arrival of streaming platforms, someone has to ensure the artistic coherence of a show and that someone is the showrunner.”
In simple terms, the showrunner is the creative head of a series: responsible for maintaining its artistic and narrative direction from the first draft to the delivery of the final episode. They combine the perspective of a writer with the craftsmanship of a producer and often, also direct. In other words, they’re the ones who truly make the show run.
“The role of showrunner is one that really resonates with us,” adds Francisco. “We’re producers and writers, creators who understand production. We’re drawn to that intersection: making artistic decisions while keeping in mind the entire process. That’s why participating was so meaningful for us.”
The Showrunners Workshop gathered projects from Peru, Spain, Colombia, Argentina, Chile, Mexico, and Ecuador, reflecting the creative diversity of the Ibero-American landscape. Twelve projects were selected from over two hundred submissions, spanning genres such as drama, thriller, comedy, magical realism, and fantasy.
Beyond the formal meetings, Iberseries & Platino Industria has become a unique meeting ground, a bridge between Europe and Latin America, where connections are built in hallways, cafés, and courtyards.
“There’s something very human about it,” says Pancho. “It’s not a cold or hierarchical market. Everything happens in one place, and people genuinely want to talk. You can bump into an Amazon executive or a Spanish screenwriter having coffee next to you and from there, new ideas are born.”
For JUNTOS, the experience was doubly meaningful. On one hand, it allowed the team to continue developing Culpables Inocentes, currently moving toward production in 2026. On the other, it reaffirmed their belief that collaboration between countries is the driving force behind contemporary Latin American storytelling.“Iberseries has something you don’t find in other markets,” reflects Moisés. “It’s accessible, horizontal, and full of energy. It’s the kind of place where good ideas naturally find their partners—and for those of us who make series, that’s pure gold.”